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The Fovea team.

The people building Fovea

Field notes from the team building Fovea: how to read creative performance, name and organise ad files, and run creative testing without losing track of what worked.

Every guide is checked against what Fovea ships today. Formulas come with worked examples, and anything still on the roadmap is labelled as coming soon.

From the team.

1 article, newest first.

Metrics21 October 2026 · 4 min read

How to read hook rate vs hold rate

Hook rate tells you whether people stopped scrolling. Hold rate tells you whether they stayed. How to calculate both from Meta Ads data, read them together, and decide what to fix.

Also writing on the Fovea blog
Usama NavidUsama NavidFounder of Fovea · 2 articles

See which ads made money.
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