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Fovea vs Foreplay · As of October 2026
The Foreplay alternative
for the ads you made.
Foreplay is great at saving and researching other brands' ads. Fovea is the library for your own creative, with Meta results and Shopify products on every file. Many teams use one for each job.
Library
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Studio · Range
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Chrono 39 - Cream
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At a glance.
The five things buyers decide on. Every Foreplay fact links to the page we read it on, checked October 2026.
- Price
- Fovea$39 to $349 a monthPublished, self-serve, 14-day trial
- Foreplay$59 to $459 a monthBasic to Agency, monthly; $20 per extra user · source
- Results on your own ads
- FoveaEvery planMeta spend and ROAS on every linked creative
- ForeplayFrom $175 a monthLens is on Workflow and up, 1 brand · source
- Library of your own creative
- FoveaYesUpload, or import a Google Drive archive with us
- ForeplayManual uploadBuilt around saving others' ads; no Drive import listed · source
- Shopify
- FoveaProduct and variantFovi suggests links, your team confirms
- ForeplayNot listedNo Shopify integration on its site · source
- Competitor research
- FoveaCurated archiveLongest-running competitor ads, 3 to 40 brands by plan
- ForeplayDeepChrome extension, Discovery library and Spyder tracking · source
Top Foreplay alternatives.
Seven tools teams look at instead of Foreplay, as of October 2026. We put ourselves first; each one links to its own comparison.
- 01Start free
The creative library that knows which ads make money: every creative tagged by AI, linked to Shopify products and scored by Meta spend. Flat $39 to $349 a month.
Best for: Meta-first Shopify brands and the agencies that run them.
- 02
Fovea vs Motion →Creative analytics for paid social teams: visual reports, AI tagging and Runneth, an AI teammate, across Meta, TikTok, YouTube and LinkedIn, priced by monthly ad spend.
Best for: brands and agencies spending $50k+ a month on paid social that want cross-platform reporting and an AI teammate in Slack.
- 03
Fovea vs Atria →An AI creative platform for Meta and TikTok advertisers: creative analytics, a large competitor ad library, AI ad generation and Meta uploads, run through an AI agent called Raya.
Best for: Meta and TikTok teams who want competitor research, analytics and AI ad generation in one agent workflow.
- 04
Moving off MagicBrief →Creative analytics, ad research and briefs for DTC brands and agencies. Shut down on 31 July 2026 after Canva acquired it; the team now builds Canva Grow.
Best for: no one today: the product is closed. Former users are choosing a replacement or moving to Canva Grow.
- 05
Fovea vs Segwise →AI creative analytics, tagging and ad generation across 20+ ad networks and mobile attribution tools, built first for mobile games and apps and also sold to DTC brands.
Best for: mobile game, app and multi-network UA teams that want AI tagging and generation across many ad networks.
- 06
Fovea vs Superads →Creative analytics and ad reporting with an AI analyst, covering Meta, TikTok, LinkedIn and Google Ads in one report. Built by Superside for performance teams and agencies.
Best for: agencies and paid teams that want affordable cross-platform creative reporting with live client sharing.
- 07AirFovea vs Air →
A visual creative library (DAM) with AI tagging and search, reviews and approvals, and Air Canvas for AI editing, with unlimited seats and credit-based usage.
Best for: creative and brand teams that want a visual DAM with review, approvals and AI editing.
Where Foreplay is strong.
Foreplay is one of the best tools for ad research. If that is the job, it is a strong choice.
Saving and finding inspiration
One-click saves from the Meta, TikTok and LinkedIn ad libraries, kept after the original comes down, plus Instagram and TikTok organic and YouTube Shorts. Discovery searches a large community library. source
Competitor tracking
Spyder saves every Meta ad a tracked brand launches, groups creative tests, shows which landing pages get the most creative and pulls out top-performing hooks. source
Briefs, MCP and API
AI scripts and storyboards with brand profiles on every plan. An MCP server and a credit-based API bring Foreplay's ad data into Claude, ChatGPT and your own tools. source
Where Foreplay falls short.
For a brand that wants its own creative and results in one place, as of October 2026. Each point links to Foreplay's own pages.
Lens from $175/mo for 1 brand
Your own results cost extra.
Analytics on your own ads (Lens) is not on Basic. Workflow at $175 a month includes Lens for one brand; more brands are $50 each, or the $459 Agency plan.
foreplay.co/pricingLens reads Meta only
Same one platform as Fovea.
Lens is Meta creative analytics and needs admin access to the Meta ad account. Research covers more platforms, but your own TikTok or Google results are not in Lens.
foreplay.co/lens-creative-analyticsNo Shopify integration listed
Ads are not tied to products.
Lens benchmarks by industry, GMV and AOV, but nothing on Foreplay's site ties an ad to the product or SKU it sells.
foreplay.co/lens-creative-analyticsOwn creative: manual upload
Built around other brands' ads.
Your own files go in by manual upload with automatic transcription. No Google Drive or Dropbox import is listed.
foreplay.co/pricingWhat Fovea does differently.
Foreplay starts from other brands' ads. Fovea starts from yours, and from what they earned.
Your own creative, all of it.
Live ads, unlaunched cuts and raw footage in one library, tagged by AI on upload. On Growth and up we import a Google Drive archive with you.
Library
144 assetsField 40 - Black dial
UGC · Gift
giftunboxing hookq4
Field 40 - Black dial
Studio · Flat lay
flat layblack dial
Field 40 - Black dial
Motion · Urgency
free shippinglast day
Diver 42 - Steel
Studio · Craft detail
macrosteel
Diver 42 - Steel
Motion · Offer
free shippingcountdown
Field 40 - Black dial
UGC · Everyday
deskunboxing hook
NATO strap set
Motion · Offer
free shippingbundle
Diver 42 - Steel
UGC · Lifestyle
watersummer
NATO strap set
Studio · Range
colourwaysfree shipping
Chrono 39 - Cream
UGC · On wrist
wrist shotdaylight
Chrono 39 - Cream
Studio · Craft detail
cream dial
Field 40 - Black dial
UGC · Review
reviewq4
Every status, at a glance.
Winner, Testing, Underperforming, Paused. Set by spend and ROAS.
Search what was said and shown.
On-screen text and transcripts, across your own creative.
Creatives4
See all →
Every ad, tied to the product it sells.
Your Shopify catalog syncs in, variants included. Filter the Library by product to see every creative linked to it, each with its own spend and ROAS from Meta.
Library
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Motion · Urgency
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Foreplay vs Fovea, side by side.
- Price
- Fovea$39, $129 or $349 a month, published, self-serve
- ForeplayBasic $59, Workflow $175, Agency $459 a month ($49, $149, $389 annually). Enterprise custom source
- What the price scales with
- FoveaNone. The price does not change with your ad spend
- ForeplayNo ad-spend pricing. Users over the plan are $20 each; extra Lens brands $50 each source
- Ad platforms
- FoveaMeta today. TikTok and Google Ads are coming soon
- ForeplayLens analytics: Meta. Research: Meta, TikTok and LinkedIn ad libraries, Instagram and TikTok organic, YouTube Shorts source
- Library of your own creative
- FoveaUpload from the browser, or import a Google Drive archive with our team. Drafts and raw files sit next to live ads
- ForeplayManual upload with automatic transcription on every plan. No Drive import listed source
- Shopify
- FoveaYour catalog and variants sync in. Creatives link to the products they sell; Fovi suggests, your team confirms
- ForeplayNo Shopify integration listed source
- Search and transcripts
- FoveaOne box across names, hooks, on-screen text, transcripts, creators and products
- ForeplayNatural-language search of your swipe file; AI search and transcripts in Discovery source
- AI tagging
- FoveaStyle, hook, angle, on-screen text and transcript on every upload
- ForeplayLens AI metadata: personas, hook transcription, themes, custom tags, creator recognition source
- Competitor ad research
- FoveaA curated archive of competitors' longest-running Meta ads, ranked (3 to 40 brands by plan). No browser extension
- ForeplayChrome extension saves, Discovery library and Spyder tracking (15 to 50 brands by plan) source
- Agency workspaces
- FoveaA workspace per brand (10 on Agency, then $29/mo each) and an Agency role that sees share of spend, not revenue
- ForeplayAgency plan: 10 users, Lens for 10 brands, white-label share links source
- AI assistant
- FoveaAsk Fovi (beta) answers questions about your creatives, products and Meta ads. Any change it proposes waits for your approval
- ForeplayAI script and storyboard generators in Briefs source
- MCP and API
- FoveaHosted MCP server for Claude, Cursor and other MCP clients, plus a REST API and webhooks, on paid plans
- ForeplayMCP server and a credit-based public API (10,000 credits a month included) source
- Attribution
- FoveaMeta-reported results only today
- ForeplayUses the ad account's attribution windows; no attribution integrations listed source
- Free trial
- Fovea14 days, no card
- Foreplay7 days, card required, subscribes unless you cancel. 14-day money-back source
- Yes
- Partly, or with limits
- No, or not found on their site
Foreplay facts from foreplay.co (pricing, Lens, swipe file, MCP, API) and its help center, checked October 2026. Fovea prices are list prices.
An afternoon, not a migration projectSwitching from Foreplay
Switching from Foreplay
to Fovea.
Keep Foreplay for research if you like it. Fovea is where your own creative and its results live. Foreplay's API can return the ads saved in your account.
- 01
Connect Meta
Paste your ad account ID and a read-only token. Spend, ROAS, CTR, hook and hold sync every night, 90 days backfilled.
- 02
Connect Shopify
Enter your store URL. Products, variants and images sync in, with no write access to your store.
- 03
Bring your creative
Upload from the browser on any plan. On Growth and up we import a Google Drive archive with you, duplicates once.
- 04
Invite the team
Unlimited seats on Growth. Give agencies the Agency role so revenue stays private.
Pick Foreplay if
- Your week is mostly researching other brands' ads
- You want a Chrome extension that saves ads in one click
- You track many competitors' new launches and landing pages
- You write briefs and storyboards for creators
Pick Fovea if
- You want every creative you made, live or not, in one searchable place
- You want Meta spend and ROAS on every creative, on every plan
- You sell on Shopify and want to know which ad sells which product
- You need agency workspaces with revenue hidden by role
Questions, answered.
How much does Foreplay cost?+
As of October 2026: Basic $59, Workflow $175 and Agency $459 a month, or $49, $149 and $389 a month billed annually. Enterprise is custom. Extra users are $20 each.
Is there a cheaper Foreplay alternative?+
For your own creative library, Fovea starts at $39 a month with Meta results on every plan. For ad research specifically, Foreplay's Basic plan is the cheaper way in.
Does Foreplay connect to Shopify?+
No Shopify integration is listed on Foreplay's site as of October 2026. Fovea syncs your Shopify catalog and links each creative to the products and variants it sells.
Does Foreplay have a free trial?+
Yes, 7 days on each self-serve plan. A card is required and the plan starts unless you cancel, with a 14-day money-back guarantee after the first charge. Fovea's trial is 14 days with no card.
Does Foreplay have an MCP server or API?+
Yes, both: an MCP server for Claude, ChatGPT and other clients, and a credit-based public API. Fovea has a hosted MCP server, a REST API and webhooks on paid plans.
Can I use Foreplay and Fovea together?+
Yes. They do different jobs: Foreplay for researching and saving other brands' ads, Fovea for your own creative, its Meta results and the Shopify products it sells.
Does Fovea have a Chrome extension?+
No. Fovea's competitor archive is curated and ranked by how long ads have run, from 3 to 40 brands by plan. If one-click saving is your main need, Foreplay is built for it.
Who makes Foreplay?+
Foreplay, Inc., per its site footer. Zach Murray is listed as founder. This page is about the ad research tool at foreplay.co.
How did you check Foreplay's facts?+
From Foreplay's pricing, product, MCP and API pages and its help center in October 2026. Each fact links to its source. If something has changed, email hello@foveahq.com and we will fix it.
Your ads already know.
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