Free tool · Creative opsCreative brief
Creative brief
generator.
A creative brief tells a designer, editor or UGC creator what to make and why: the product, the person, one angle, the hooks to try, what to say and what to deliver. Fill the form and copy a one-page brief they can work from.
The brief
Hooks to try (first 3 seconds)
Your brief, as Markdownugc-brief-field-40-watch.md
# UGC creator brief: Field 40 watch (Acme Watches) **Product:** Field 40 watch **Link:** acmewatches.example/field-40 ## Who it is for Partners buying a first anniversary gift, 28 to 40, who want something that lasts. ## The problem it solves Gifts that get worn twice and forgotten. ## The angle (one reason to buy) A gift he still wears a year later. ## Hooks to try in the first 3 seconds 1. I almost bought him another hoodie. 2. Unboxing in the first frame, engraving visible. 3. The gift he still wears a year later. ## Format and placements UGC video, 9:16, 20 to 40 seconds. Placements: Instagram Reels and Stories, Facebook Feed. ## Must say Free engraving. 100m water resistant. ## Never say or show The word "cheap". Competitor names. Wrist shots without the strap clasped. ## Call to action Shop the Field 40 ## Deliverables 3 videos, raw files plus one cut with captions off ## References Our two best gift ads from last year (links in the shared collection). ## Usage rights 6 months, paid social, partnership ads yes ## Due Friday, 10 days from the product arriving
Paste it into Notion or any doc. Google Docs pastes Markdown once it is turned on in Tools, Preferences. Nothing you type leaves your browser.
One page, one angle.
A brief is a decision made in advance. The fewer choices you leave to the creator, the closer the first cut lands.
Brief = product + audience + problem + one angle + 3 hooks + format + must-say + deliverables + due dateThree hooks, one body
Ask for each hook on the same body. You get three ads for the price of one shoot, and a clean hook test.
Usage rights up front
Agree how long and where you can run the content before anyone shoots. Renegotiating after a winner is expensive.
Filled example
Field 40, gift angle.
A made-up brand (Acme Watches). It is the brief the generator starts with.
- Audience
- Gift buyers, 28 to 40
- Angle
- Still worn a year later
- Hooks
- 3, one body
- Deliverables
- 3 x 9:16, 20 to 40s
- Usage rights
- 6 months, paid social
Field 40 winners
4 assetsHooks that sold Field 40 this quarter. Brief new creators from here.
How Fovea does itSee the Library →
Send the brief with the references.
Pull the reference ads into a Fovea collection and share it by link. The creator opens it without an account, right next to the brief.
Questions, answered.
What goes in a creative brief?+
The product, who it is for, the problem it solves, one angle, a few hooks to try, the format and placements, what must and must not be said, the call to action, the deliverables, references and a due date. The generator covers all of them.
What is different about a UGC brief?+
A UGC brief goes to a creator who is not on your team, so it spells out deliverables (count, ratio, length, raw files) and usage rights: how long and where you can run their content, and whether as partnership ads.
How long should a brief be?+
One page. A creator or editor should read it in two minutes. If you have two angles, write two briefs.
Can I open it in Google Docs or Notion?+
Yes. Copy the Markdown and paste it into Notion, or into Google Docs with Markdown turned on in Tools, Preferences. Or download the .txt file.
Is anything I type saved?+
No. The brief is built in your browser and never sent anywhere. Download or copy it before you close the page.
Briefs go out.
Winners come back.
Every brief, raw cut and finished ad in one library, tagged on upload and linked to its spend once it runs.
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