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PRODUCT · WINNERS

Know which creative earned it.

Fovea syncs your Meta ad account every night. Link a creative to the ads it ran as, and its spend, ROAS and CTR sit right beside it. Winners float to the top.

Stats

Spend

$13,740

last 30d

Blended ROAS

2.31x

revenue / spend

Active winners

4

ROAS ≥ 1.5x

Spend on winners

71.4%

share of window spend

Creative leaderboard

Top ads this window

AdStage
ugc-maya-field40-giftProspecting - BroadWinner$4,2103.42x2.31%186.4K76
motion-diver42-freeshippingProspecting - BroadWinner$3,1802.64x1.88%152.9K44
ugc-sam-chrono39-wristGifting - Q4Winner$2,4601.71x1.42%121.3K22
studio-diver42-detailRetargeting - 30dTesting$1,8901.18x0.94%98.7K12
motion-straps-offerRetargeting - 30dUnderperforming$1,2400.62x0.51%88.2K4
studio-field40-flatlayProspecting - BroadPaused$7601.36x1.12%40.1K5

“Five numbers for the Monday meeting.”

Spend · ROAS · Winners · Share · VelocityThe exec strip sits on top of everything.

Creative leaderboard

Top ads this window

AdStage
ugc-maya-field40-giftProspecting - BroadWinner$4,2103.42x2.31%
motion-diver42-freeshippingProspecting - BroadWinner$3,1802.64x1.88%
ugc-sam-chrono39-wristGifting - Q4Winner$2,4601.71x1.42%
studio-diver42-detailRetargeting - 30dTesting$1,8901.18x0.94%
motion-straps-offerRetargeting - 30dUnderperforming$1,2400.62x0.51%

A leaderboard that reads at a glance.

Your top Meta ads by spend, each with a red-to-green ROAS tone and a lifecycle chip. Sort by what you care about this week.

Lifecycle chipsWinner, Testing, Underperforming, Paused.
Winners vs losersEvery ad by ROAS against spend, split at your winner line and the median spend.
Open the adSee it as it runs, in Meta's own preview.

Catch a winner before it tires.

Hook and hold rates are stored every night, so you can watch a creative wear out instead of guessing. Each creative's Performance tab rolls up every ad it ran as.

Hook rateThree-second plays over impressions.
Hold rateThruplays over three-second plays.
Per creativeSpend, ROAS and the daily trend, from the ads you link.

Creative Manager · revenue visible

ROAS

3.4x
Spend$4210.00
CTR2.31%
Conv.76
Freq.2.4x

2 linked ads

Field 40 gift - UGC Maya238591000Active
Field 40 gift - UGC Maya (retarget)238591074Active

Agency · revenue hidden

CTR

2.31%
Impr.186,400
Clicks4,306
Freq.2.4x

2 linked ads

Field 40 gift - UGC Maya238591000Active
Field 40 gift - UGC Maya (retarget)238591074Active

Revenue stays with the right people.

Spend, ROAS and purchases show only for roles you allow. Everyone else sees each creative's share of spend, so they still know what the brand is backing.

Money rolesAdmin and Creative Manager see spend, revenue and ROAS by default.
Everyone elseCTR, impressions and spend share. Enforced by the API.

Questions, answered.

How often does Fovea sync Meta?+

Every night. Each sync also re-pulls the last 28 days of results, because Meta keeps restating attribution for a while after the click.

Do I have to link creatives to ads by hand?+

Today, yes: link a creative to the Meta ads it ran as from its asset panel, and its Performance tab rolls them up. Automatic ad-to-creative matching is coming soon.

What counts as a Winner?+

A live ad at or above the winner line, 1.5x ROAS by default. Testing, Underperforming and Paused chips come from the same spend and ROAS numbers.

Which plans include Winners?+

Winners analytics (the leaderboard, winners vs losers and hook and hold) is included on Growth and above. Meta Ads sync is on every plan.

Can I hide revenue from part of the team?+

Yes. Spend, revenue, purchases and ROAS show only for roles allowed to see money. Everyone else sees each creative's share of spend, CTR and impressions.

Do you support TikTok or Google Ads?+

Meta Ads today. TikTok Ads and Google Ads are on the roadmap and marked coming soon on the integrations page.

Your ads already know.
Ask them.

Connect Meta and Shopify, drop in your creative, and walk into Monday knowing which ads made money.

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  • 14-day free trial
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  • No ad-spend caps