Templates · 6 to copy

Briefs, scripts, trackers.
Copy, paste, ship.

Six templates creative teams rebuild from scratch every quarter. Copy them as Markdown, download a CSV, or paste straight into Google Sheets. No email needed.

Start from a page
that already works.

# Creative brief: [Product]## ObjectiveWhat should this ad do? (sell a product, launch an offer, test an angle) ______## Who it is forWho they are, what situation they are in, what they already believe. ______

Creative brief

One page a designer or editor can build a Meta ad from.

Markdown
.txt

# UGC brief: [Product]## Who it is forAge, situation and the problem they have. ______## The angleOne reason to buy. ______

UGC creator brief

Everything a creator needs before they press record.

Markdown
.txt

# UGC script: [Product]Four skeletons. Pick one per video and keep the body the same across hooks.## 1. Problem, solution (20 to 30 seconds)0-3s HOOK: name the problem out loud. "______"3-10s PROBLEM: show it happening. ______

UGC script

Hook, problem, demo, CTA. Four skeletons with timings.

Markdown
.txt

Test	Creative	Angle	Hook
Gift angle wk 42	UGC-GIFT-MAYAR-FIELD40-A-v01	Gift	Hoodie line
Gift angle wk 42	UGC-GIFT-MAYAR-FIELD40-B-v01	Gift	Unboxing
Gift angle wk 42	STATIC-OFFER-NONE-FIELD40-A-v01	Offer	Free engraving

Creative testing tracker

One row per creative in a test, with a verdict column.

CSV
Google Sheets

Position	Field	Allowed values	Example
1	Format	UGC, STUDIO, MOTION, STATIC, CAROUSEL, FOUNDER	UGC
2	Angle	GIFT, PAIN, SOCIALPROOF, OFFER, DEMO, USP, COMPARISON	GIFT
3	Creator	First name + last initial, or NONE	MAYAR

Ad naming convention

The order, the fields and the closed lists, written down.

CSV
Google Sheets

Week	Spend	Revenue	ROAS
2026-W41	4210	10946	2.60
2026-W42	4480	12992	2.90

Weekly creative performance report

Five numbers, the winners, and what we test next.

CSV
Google Sheets

When the template is not enough

Send the brief
with the references.

Pull the reference ads into a Fovea collection and share it by link. The creator opens it without an account, next to the brief you just copied.

Start free

Field 40 winners

4 assets

Hooks that sold Field 40 this quarter. Brief new creators from here.

Questions, answered.

Are the templates free?+

Yes. Copy, download, edit and share them. No sign-up and no email.

How do I get a template into Google Sheets?+

On a sheet template, click Copy for Google Sheets and paste into cell A1 of a new sheet: every column lands in its own cell. Or download the CSV and use File, Import.

Can I use the briefs in Google Docs or Notion?+

Yes. Notion takes the Markdown as is. For Google Docs, download the .txt, or paste the Markdown with Markdown turned on in Tools, Preferences.

Is the example content real?+

No. The filled examples use a made-up watch brand so you can see how a finished template reads.

Copy the template.
Keep the winners.

Every brief, script and finished cut in one AI-tagged library, linked to the Meta spend and Shopify products behind it.