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Template · Briefs

UGC creator brief template.

A UGC brief tells a creator exactly what to film: the product, the person it is for, one angle, three hooks, what to show, what to say and never say, the deliverables and the usage rights. Copy it, fill the blanks, send it.

Previewugc-creator-brief.md

UGC brief: [Product]

Brand: ______

Creator: ______

Product and link: ______

Shipping date: ______ Due: ______

Who it is for

Age, situation and the problem they have. ______

The angle

One reason to buy. ______

Hooks to try (first 3 seconds)

Film each hook on the same body.

1. ______

2. ______

3. ______

What to show

The product in hand in the first 5 seconds

The moment it solves the problem

______

Must say

______

Never say or show

______

Deliverables

3 videos, 9:16, 20 to 40 seconds

Raw files plus one cut with captions off

Natural light, phone camera is fine, no music

File names: ______

Usage rights

______ months, paid social, partnership ads yes / no, whitelisting yes / no

Payment

Fee: ______ Paid on: ______

How to use it, in four steps.

  1. 01Pick one angleOne reason to buy per brief. Two angles means two briefs.
  2. 02Write three hooks, not oneAsk for each hook on the same body, so you can test openings.
  3. 03Settle usage rights up frontMonths, channels and partnership ads, before anyone shoots.
  4. 04Attach referencesTwo or three past ads that worked, so the creator sees the tone.
Filled example

Field 40 watch, gift angle.

A made-up brand (Acme Watches), so you can see the blanks filled in.

Who it is for
Partners buying a first anniversary gift, 28 to 40
Hooks
"I almost bought him another hoodie." / unboxing / "still worn a year later"
Must say
Free engraving
Never say
"cheap"
Usage rights
6 months, paid social, partnership ads yes

Field 40 winners

4 assets

Hooks that sold Field 40 this quarter. Brief new creators from here.

Do this in Fovea

Send the brief with the references.

Pull the reference ads into a Fovea collection and share it by link. The creator opens it without an account, next to the brief.

See the Library →
Related terms
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Questions, answered.

What should a UGC brief include?+

The product, who it is for, one angle, three hooks, what to show, what to say and never say, the deliverables, the usage rights and a due date. Anything longer and creators skim it.

How long should a UGC brief be?+

One page. A creator should be able to read it in two minutes and start filming.

Who owns the content?+

Whatever you agree in writing. The usage rights section is where you set how long and where you can run it, and whether as partnership ads.

Do I need a Fovea account?+

No. Copy or download the template; nothing is saved.

Copy the template.
Keep the winners.

Every brief, script and finished cut in one AI-tagged library, linked to the Meta spend and Shopify products behind it.

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