Template · Scripts

UGC script
template.

A UGC script is a short beat sheet for a creator: what happens in the first 3 seconds, the middle and the call to action. This template has four proven skeletons, each timed second by second.

Previewugc-script.md

UGC script: [Product]

Four skeletons. Pick one per video and keep the body the same across hooks.

1. Problem, solution (20 to 30 seconds)

0-3s HOOK: name the problem out loud. "______"

3-10s PROBLEM: show it happening. ______

10-22s DEMO: the product fixing it, close up. ______

22-30s CTA: what to do now. "______"

2. Testimonial (25 to 40 seconds)

0-3s HOOK: the result first. "______"

3-12s BEFORE: what it was like before. ______

12-30s AFTER: what changed, with the product on screen. ______

30-40s CTA: "______"

3. Unboxing (20 to 30 seconds)

0-3s HOOK: the box in frame, hands opening it. "______"

3-15s REVEAL: first look, one detail that surprised you. ______

15-25s USE: wearing or using it. ______

25-30s CTA: "______"

4. Us vs them (20 to 30 seconds)

0-3s HOOK: the comparison as a question. "______"

3-15s THEM: what the usual option gets wrong (no brand names). ______

15-25s US: the difference, shown not told. ______

25-30s CTA: "______"

Notes for the creator

Talk to one person, not an audience

Say the product name once, clearly

Put the key line on screen as text too

How to use it,
in four steps.

01Pick one skeleton per videoProblem-solution for a clear pain, testimonial for proof, unboxing for gifting, us vs them for a crowded category.
02Write the hook as spoken wordsThe first 3 seconds decide the hook rate. Write the exact line, not a description of it.
03Keep the body, swap the hookFilm two or three hooks on the same body to test openings cheaply.
04Put the key line on screenMany people watch muted. The line that sells should be on screen as text too.