Field 40 - Black dial
UGC · Gift
giftunboxing hookq4
Template · TrackersAd naming convention
Ad naming convention
template.
An ad naming convention template writes down the order of the fields in every ad name, the values each field may take and an example. Share it with everyone who names ads, and your exports split cleanly into columns.
Previewad-naming-convention.csv
| Position | Field | Allowed values | Example | Notes |
|---|---|---|---|---|
| 1 | Format | UGC, STUDIO, MOTION, STATIC, CAROUSEL, FOUNDER | UGC | Closed list. Add a value only by agreement. |
| 2 | Angle | GIFT, PAIN, SOCIALPROOF, OFFER, DEMO, USP, COMPARISON | GIFT | One angle per ad. |
| 3 | Creator | First name + last initial, or NONE | MAYAR | No spaces or punctuation. |
| 4 | Product | Product handle without dashes | FIELD40 | Match the Shopify product. |
| 5 | Variant | A, B, C... | A | Edits of the same concept (new hook, new end card). |
| 6 | Version | v01, v02... | v01 | Bump when the file itself changes. |
| Full name | UGC-GIFT-MAYAR-FIELD40-A-v01 | Separator: dash. Never use it inside a field. | ||
How to use it,
in four steps.
- 01Agree the fields and orderFormat, angle, creator, product, variant, version works for most teams. Fewer fields beat more.
- 02Close the listsWrite the allowed values for format and angle. Free text splits your data.
- 03Generate, do not typeUse the naming generator to build names from the template, so nobody invents a new spelling.
- 04Parse old namesPaste last quarter's ad names into the parser to see how far they drifted.
Filled example
Six fields, one separator.
The example rows come with the download.
- Pattern
- FORMAT-ANGLE-CREATOR-PRODUCT-VARIANT-VERSION
- Example
- UGC-GIFT-MAYAR-FIELD40-A-v01
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UGC · Review
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Do this in FoveaA library that
See the Library →
A library that
names itself.
Fovea names every creative style-creator-product-angle from its AI tags and your edits, so the library stays searchable even when ad names drift.
Related terms
Related tools and templates
Questions, answered.
What is a good Meta ad naming convention?+
A fixed order of a few fields with one separator, for example FORMAT-ANGLE-CREATOR-PRODUCT-VARIANT-VERSION, and closed lists for the values.
Should names include the date?+
Only if you sort by launch date. Otherwise it pushes the useful fields off screen in Ads Manager.
How do I get it into Google Sheets?+
Click Copy for Google Sheets and paste into cell A1 of a new sheet, or download the CSV.
Copy the template.
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