Creative testing
tracker.
A creative testing tracker logs every creative you test with the same columns: what it tried (angle, hook, format), what it got (spend, purchases, CPA, ROAS, hook rate) and what you decided. Copy it into Google Sheets or download the CSV.
| Test | Creative | Angle | Hook | Format | Launch date | Days | Budget | Spend | Purchases | CPA | Target CPA | ROAS | Hook rate | Verdict | Next step |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gift angle wk 42 | UGC-GIFT-MAYAR-FIELD40-A-v01 | Gift | Hoodie line | UGC | 2026-10-12 | 7 | 120 | 118 | 3 | 39.33 | 40 | 2.31 | 34% | Scale | Move to main campaign |
| Gift angle wk 42 | UGC-GIFT-MAYAR-FIELD40-B-v01 | Gift | Unboxing | UGC | 2026-10-12 | 7 | 120 | 121 | 2 | 60.50 | 40 | 1.52 | 27% | Iterate | Keep body, new hook |
| Gift angle wk 42 | STATIC-OFFER-NONE-FIELD40-A-v01 | Offer | Free engraving | Static | 2026-10-12 | 7 | 120 | 119 | 0 | 40 | 0.00 | Kill | Retire the static | ||
How to use it,
in four steps.
- 01Set the budget before launchUse the testing budget calculator: target CPA times the purchases you want per creative.
- 02Fill what it triedAngle, hook and format are the columns you will compare across tests later.
- 03Fill results at the endSpend, purchases, CPA, ROAS and hook rate, read on the same day for every row.
- 04Write the verdict and next stepScale, iterate or kill, plus one line on what you test next. That line is the point of the sheet.
One test, three creatives.
Illustrative rows for a made-up brand. They come with the download so you can see how it reads.
- Hoodie-line hook
- CPA $39.33, Scale
- Unboxing hook
- CPA $60.50, Iterate
- Free engraving static
- 0 purchases, Kill
Stats
Spend
$13,740last 30d
Blended ROAS
2.31xrevenue / spend
Active winners
4ROAS ≥ 1.5x
Spend on winners
71.4%share of window spend
Creative leaderboard
Top ads this window
| Ad | Stage | |||||
|---|---|---|---|---|---|---|
 ugc-maya-field40-giftProspecting - Broad | Winner | $4,210 | 3.42x | 2.31% | 186.4K | 76 |
 motion-diver42-freeshippingProspecting - Broad | Winner | $3,180 | 2.64x | 1.88% | 152.9K | 44 |
 ugc-sam-chrono39-wristGifting - Q4 | Winner | $2,460 | 1.71x | 1.42% | 121.3K | 22 |
 studio-diver42-detailRetargeting - 30d | Testing | $1,890 | 1.18x | 0.94% | 98.7K | 12 |
 motion-straps-offerRetargeting - 30d | Underperforming | $1,240 | 0.62x | 0.51% | 88.2K | 4 |
 studio-field40-flatlayProspecting - Broad | Paused | $760 | 1.36x | 1.12% | 40.1K | 5 |
The tracker,
filled in for you.
Fovea syncs spend, ROAS and CTR from Meta every night and marks each linked creative Winner, Testing, Underperforming or Paused, so the results columns fill themselves.
Questions, answered.
What columns should a creative testing tracker have?+
What the creative tried (angle, hook, format), the budget and days, the results (spend, purchases, CPA, ROAS, hook rate), and the decision (verdict and next step).
How do I get it into Google Sheets?+
Click Copy for Google Sheets and paste into cell A1 of a new sheet: the columns split on their own. Or download the CSV and use File, Import.
When do I call a test?+
When every creative has had its budget and days. Calling early rewards whichever ad got lucky in the first 48 hours.
Copy the template.
Keep the winners.
Every brief, script and finished cut in one AI-tagged library, linked to the Meta spend and Shopify products behind it.
Start free- 14-day free trial
- No card
- No ad-spend caps