AI tagging
What Fovea's AI reads from every image and video (style, hook, angle, on-screen text, transcript), how to edit tags, and how AI product suggestions work.
Every image and video you add is analysed automatically. There is nothing to switch on.
What gets tagged
| Field | What it means |
|---|---|
| Style | The production format, for example UGC, studio or motion |
| Capture | How it was shot, for example handheld or tripod |
| Hook | The opening line or idea that is meant to stop the scroll |
| Angle | The reason to buy being pitched, for example gifting or social proof |
| Description | A short summary of what happens in the creative |
| On-screen text | Words that appear in the image or video (OCR) |
| Transcript | What is said out loud in a video |
Style, angle, creator and capture use your workspace's own vocabulary. New values are added as they are found, and admins can merge or prune them in Configuration.
Search everything that was tagged
The Library search box looks across file names, hooks, on-screen text, transcripts, creators and products at once. Search "free shipping" and you will find creatives that say it on screen, say it out loud, or use it as a hook. Filters for style, angle, creator, product and variant, date and type show live counts.
Editing tags
AI tags are a starting point. Open a creative and edit any field; changes save as you type. You can also add or remove free-form tags on cards in the grid. If a creative was analysed badly, use Re-analyse from its menu.
AI product suggestions
On Growth and above, Fovea looks for your catalog's products in each creative and suggests the product and variant it shows. Suggestions go to Tag Review, where your team:
- approves the suggested product,
- picks a different candidate from the list,
- chooses the right product manually from the full catalog,
- or rejects the suggestion.
If the AI missed a product, use Add missed product: pick it from the catalog and draw a box around it on the frame.
Only matches above a high confidence threshold are applied without review; everything else waits for a person. You can also run a suggestion on a single creative from its detail panel with AI tag.
Product suggestions work best when your Shopify catalog is synced with good product images. See Connect Shopify.